SIMPRO KANT

Overview

I designed and developed the website for SIMPRO KANT, a specialized cutting and edge-banding business within the SIMPRO Doboj group.

The goal of the project was not only to create a strong digital presence for the company, but to build a practical sales and quotation experience that reflects the precision of their production process. The website presents their services, materials, pricing structure and workflow in a clear and professional way, while introducing a custom-built AI Calculator that significantly improves how customers request estimates.

The Challenge

SIMPRO KANT offers highly specific manufacturing services such as panel cutting, edge banding, CNC processing and material consulting. That means the website needed to do more than act as a visual company presentation.

The challenge was to create a platform that could:

• Present the brand as modern, precise and industrially reliable

• Clearly communicate multiple services and material options

• Help users understand the ordering process

• Reduce friction in the quotation workflow

• Turn raw measurements into a faster and more intelligent estimate process

• Support lead generation through both direct inquiries and a custom calculation flow

A standard brochure-style website would not have been enough. The project needed a functional layer that directly supports the business.

The Solution

I created a structured company website that combines presentation, service information and conversion-focused tools into one experience.

The most important part of the project is the AI Calculator, a fully custom integration designed specifically for SIMPRO KANT’s workflow. Instead of forcing users into a generic contact process, the calculator helps them define measurements, materials and required services in a much more practical way.

This transformed the website from a static company page into a more intelligent quoting and pre-sales system.

The platform also includes dedicated sections for services, product materials, company information, pricing, contact, and the production process itself — allowing potential customers to understand exactly what SIMPRO KANT offers and how a request moves from specification to final production.

Key Features

• Custom-designed corporate website

• Full responsive frontend experience

• Service presentation for cutting, edge banding, CNC processing and consulting

• Materials and decor presentation

• Pricing and quotation-oriented layout

• Step-by-step process explanation

• Contact and inquiry flow

• Strong call-to-action structure across the site

• AI Calculator for instant estimate support

• Full custom AI integration tailored to the business logic

• Conversion-focused UX for industrial and B2B leads

AI Calculator & Custom Integration

A central part of this project was the development of the AI Calculator, which acts as one of the website’s most valuable functional tools.

Rather than using a simple static pricing form, I built a fully custom AI-powered calculator experience tailored to SIMPRO KANT’s business model. The goal was to make the quotation process faster, clearer and more scalable for both customers and the internal team.

The calculator allows users to define project-related inputs such as dimensions, materials and required services, then translates those inputs into an immediate pricing-oriented flow.

This custom AI integration helps:

• simplify the request process for customers

• reduce back-and-forth communication

• speed up pre-sales qualification

• create a smarter entry point for quotation requests

• connect digital interaction more directly with real production needs

This feature is what makes the project stand out — it is not just a company website, but a digitally enhanced operational tool.

Structure & User Experience

The website was designed to guide visitors through a logical journey.

Users first understand the company’s positioning and core services, then explore materials, workflow, pricing and available contact paths. Clear calls to action such as Izračunajte cijenu and Zatražite ponudu are placed throughout the experience, ensuring that the platform supports business goals rather than only serving as a presentation layer.

I also focused on creating a clean interface with strong typography, sharp contrast, and a layout that feels both modern and industrial — aligning with the company’s precision-driven identity.

Result

The final result is a professional industrial website that combines branding, usability and business functionality.

For SIMPRO KANT, I delivered more than a polished web presence. I built a platform that helps communicate trust, explain services clearly, and most importantly, improve the quotation journey through a custom AI Calculator integration.

This makes the project a strong example of how a traditional manufacturing business can benefit from custom digital tools that go beyond standard web design.